As a trained journalist, I like to get down to what I really like doing and that’s compelling copywriting for clients. I enjoy getting to know a business and finding out what their strong attributes are and put them into words.

Aside from copywriting for websites, I also write copy for websites including blogs and social media updates.

Below is some copywriting that I have put together for Aspen and Ash to go in a full page editorial in Cornwall Living.

Luxury, handcrafted wooden flooring adds a warm welcome to your home with the latest range of Cornish Oak, Olive Ash and Douglas Fir engineered flooring from Aspen and Ash being the materials of choice.


Aspen and Ash, with more than 40 years experience in exclusive flooring across the UK, produces artisan floors for clients wishing to enhance the beauty of a space with a stunning wooden floor of genuine quality.

Company director Peter Randles said: “Natural wooden flooring will bring a sense of character to your home, with the appearance improving as time goes by.

“Our exquisite flooring can be contrasted against chic ultra modern furnishings or used to complement period features to great effect.”

Aspen and Ash has secured close ties to Lord Falmouth’s Tregothnan Estate enabling the company to procure beautiful oak and olive ash.  However, from the forest to the floor, Tregothnan wood is limited.

The oak and olive ash is sourced from the sustainable woodlands of the estate, using trees that are felled as part of the natural thinning process.

Peter added: “The wood flooring market is awash in cheap, less sustainable wood from far flung places. We source our wood locally so that we can preserve endangered rainforests and reduce transportation miles, minimising our carbon footprint.”

“We are committed to recycling and preserving historic, heritage-rich woodland for future generations to enjoy. We know where our wood comes from and we want you to share its journey with us.”

Aspen and Ash also offers beautiful Dinesen-style reclaimed Douglas Fir.

Peter said: “We seek out reclaimed timber. Not only does it benefit the environment, reclaimed wood from older structures is sourced from mature trees, iving it hardiness and character. This timber is durable, having already stood the test of time.”

Beautiful and durable, Aspen and Ash’s engineered flooring is handmade with precision and passion using traditional methods to offer unparalleled stability and finishto produce a floor that will last for generations adding instant value to your home.

Aspen & Ash, Unit B1-B3, Cardrew Business Park, Redruth, TR15 1SQ, 01209 210 753 / 07980 703760

Posted in: Copywriting

Leave a comment